Smartphone users in Singapore 2020-2029
In 2023, the number of smartphone users in Singapore reached about 5.7 million. This number has been increasing since 2020 and is expected to grow to over 5.9 million by 2029.
The use of smartphones and the internet
Smartphones and internet use are growing hand in hand. In Singapore, internet penetration has been steadily increasing and is expected to rise even further in the following years, with the mobile internet penetration rate there among the highest in the world. Thanks to its well-developed telecommunications infrastructure, Singapore has one of the fastest mobile internet connection speeds in the region, becoming the first country in the world to achieve nationwide 5G coverage.
Social media use
The smartphone penetration in Singapore is high and social media are widely used. Meta’s platforms are the most popular, with WhatsApp and Facebook leading the way. Twitter has the largest advertising audience in the country. The growing use of social networks allows advertisers to reach a broad audience, resulting in revenues that are expected to reach 483.24 million U.S. dollars in 2022.